Agencies promise "full-funnel programs" and "conversion-ready leads." But the delivered value rarely matches what was promised. How can you ensure the demand gen partner you choose is the real deal?

The modern B2B demand gen operates on a single philosophy- the right message must reach the right-fit accounts at the right time. But most campaigns follow through with the same "spray and pray," or "launch it and leave it" approach.

The realization falls on deaf ears.

Not every demand gen agency in the market knows how to generate and capture demand. The partnership is an empty echo of the same generic message reaching a generic audience. Your brand becomes a reflection of this generic sludge.

Can you really depend on just any demand gen partner that's disconnected from your customers as well as the market demands?

You need a collaboration, an arm that functions as your brand's extension to actualize demand gen strategies that convert. But how do you ensure that?

It starts here with this guide: Toxpand's comprehensive checklist to plan and execute the most impactful and accountable demand gen campaigns.